Reach new customers and markets

Winning in China - Learn how to succeed in the world's fastest growing emerging market

  • Time
    60 mins
  • Date
    Recorded June 16th 2016
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With a GDP increase of 6.9% in the first nine months of 2015, China is the fastest growing, emerging market in the world and offers extensive prospects for growing businesses. Expanding into China presents a huge temptation, but can come with a myriad of challenges.

During this On Demand Event, key panelists provide valuable insights and knowledge on what it takes to successfully expand business into China including; market characteristics, the political and economic environment, legal structures, regulatory changes as well as how to avoid common pitfalls.

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Liu Bing
Senior China Adviser Australian Trade Commission

Liu Bing has recently returned to Australia from her previous role as Acting Senior Trade Commissioner/Deputy Consul General Shanghai. Bing is now Senior China Adviser based in Austrade’s Sydney office.

Philipp Ivanov
Chief Executive Officer Asia Society Australia

Philipp is the CEO of Asia Society Australia. He is a China specialist with extensive experience in policy, advocacy, education and research.

Martyn Huckerby
International Partner King & Wood Mallesons

Martyn Huckerby specialises in corporate, regulatory, competition/antitrust and telecommunications law. Martyn is recognised by a number of legal directories for his regulatory, TMT and competition law expertise.

Spiro Pappas
Executive General Manager, Global Institutional Banking National Australia Bank

Spiro has worked with NAB for 6 years, currently Manager, Global Institutional Banking, drawing on his 25 years of experience across Asia, London, New York and Australia. As CEO Asia he was responsible for accelerating the growth in Asia and connectivity with Australian and New Zealand businesses.

Chi Tat YAN
Chief Commercial Officer Telstra PBS

Chi Tat YAN is Chief Commercial Officer of Telstra PBS, Telstra’s Joint Venture in China. Based in the head office in Shenzhen, Mr. Yan oversees the daily sales operations and execution of the company’s business strategies to achieve revenue and profit growth.

Peter Fray (Moderator)
Professor of Journalism Practice and Head of the Journalism discipline University of Technology Sydney

Peter Fray is one of Asia-Pacific’s leading journalists and media innovators. A former editor-in-chief of the Sydney Morning Herald and deputy editor of The Australian, Fray is currently a professor of the practice of journalism at UTS and recently returned to Australia after a fellowship in digital entrepreneurial journalism at City University New York.

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