Reach new customers and markets

Why you need social selling – Making connections to make sales

60 mins
Recorded October 29th 2015

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Are you making the most of your social and digital channels? Register to learn how engaging with existing and potential customers can result in referrals, new sales and advocacy.

Register for this On Demand Event to hear internationally-renowned social selling expert Jill Rowley and content expert Paul Gustafson speak about:

How using the 5 pillars of social selling can be used to build credibility and nurture relationships with existing and potential customers
Why sharing content is not enough to build a relationship
How to target in-kind buyers, stakeholders, and influencers using a variety of social channels
How you can position yourself earlier in the buying cycle so you are not excluded from the conversation

Social selling is the future of new business and a key to retaining existing customers. Watch to gain insights that will put you ahead of the competition.

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Speakers

Jill Rowley

Chief Evangelist & Founder Jill Rowley #SocialSelling

Jill Rowley eats failure for breakfast so she can dine on success for dinner. She's an entrepreneur, Startup advisor, SaaS pioneer, and professional speaker delivering keynote speeches at company events and industry conferences. When in Sales at Salesforce.com and Eloqua, Jill consistently crushed her quota for 13 years by focusing on helping the buyer, not selling the customer. She's an evangelist for Social Selling and an advocate for the modern buyer.

Paul Gustafson

President TDA Group

High tech executive with broad experience, and proven ability to define and lead effective sales and marketing initiatives. Recently tapped to lead TDA Group as President after leading the firm's sales and services organization, accelerating growth of the business, and facilitating an acquisition by a global media company. Specialties: Refine & articulate high tech business strategy, sharpen messaging, define & execute strategic marketing communications programs, executive leadership.

Jeremy Liddle (Moderator)

Founder Capital Pitch

A Tedx speaker who has won many awards and author of the Book “From Idea to Start-up,” Jeremy Liddle believes entrepreneurial thinking is changing the world. He sits on the G20 task force for SMEs and Entrepreneurship, and regularly consults to various UN agencies, intergovernmental departments and NGOs.

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