Reach new customers and markets

Social Media. Should you consider scaling back your efforts?

  • Time
    57 mins
  • Date
    Recorded August 8th 2016
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Are you making the most of your social and digital channels? Are the returns worth your efforts? Are you considering increasing your social presence or are you going the other way; reducing activity all together?

This On Demand Event will cover:

  • How planned social media can be used to build credibility
  • Why sharing content is not enough to build a relationship
  • How to target in-kind buyers, stakeholders, and influencers
  • How you can position yourself earlier in the buying cycle
  • Suggestions for article posting, distribution and frequency

The panel will also debate a recent IDC survey (March 2016) on how B2B customers are using social media to progress their buyer-decision journey. Learn how others are using social media and whether 'reducing', 'staying put' or 'increasing' your social efforts is the right decision for you.

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Laurel Papworth
Social Media Commentator Uni of Sydney Lecturer

Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media". Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government.

Stan Relihan
Business Manager Strategic Solutions

With over 30,000 LinkedIn conncetions and 10 years utilising emerging channels, Stan Relihan is a convert of all things social. In his day job, Stan is widely known as one of Australia's leading headhunters and currently works for Professional Recruitment Australia (PRA).

Carl Naessens
Digital Lead Telstra Business

Carl Naessens is responsible for digital and social programs for Telstra Business. His focus is ensuring sales and marketing teams leverage online initiatives to drive NPS, sales and customer engagement uplift.

Peter Fray (Moderator)
Professor of Journalism Practice and Head of the Journalism discipline University of Technology Sydney

Peter Fray is one of Asia-Pacific’s leading journalists and media innovators. A former editor-in-chief of the Sydney Morning Herald and deputy editor of The Australian, Fray is currently a professor of the practice of journalism at UTS and recently returned to Australia after a fellowship in digital entrepreneurial journalism at City University NY.

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